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Research/consulting:
Basic market research methods

  A. Problem Definition
   
  1. More art than science
  2. Resume: Charles Stiffler
    Resume: Vesna Luzar-Stiffler
  B. Definition of Data Required for Decision Making (primary and secondary)
   
  1. More science than art
  2. Calculation of value of research for decision making
  C. Sampling Methodology
   
  1. Sampling from a sampling frame (primary data)
  2. Sampling from a database: simple random samples, stratified, multistage cluster sampling (secondary data)
  3. Experimental design, randomization
  D. Data access / management
   
  1. Data entry and data validation for surveys
  2. Data queries, data combinations, transformations CATI
  E. Simple statistical analysis
   
  1. Averages, totals, ranges
  2. Frequencies, percentages
  3. Crosstabulations: associations
  4. Correlations: relationships
  F. Graphs
   
  1. Plots: line, scatter, box, bubble, mosaic, snake
  2. Charts: bar, block, pie
  3. Maps
  4. 3-dimensional and multidimensional graphs
  G. Reports
   
  1. Executive summary
  2. Customized text based reports / white paper reports
  3. Tabular reports and graphs
  4. Oral and multimedia presentations

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